Gopadma TechnologiesGopadma TechnologiesThe Project
Alfa Precision, our client for this project, is a brand of the Lorraine company FTTI Mécanique Générale, based in Sainte Marie aux Chênes, founded in 1999. This long-standing client has built solid expertise in the industrial sector, particularly in the design, development and production of high-precision mechanical parts and assemblies.
In the 2000s, the company diversified into the manufacture of high-precision firearms and created its own line of rifles including the now famous AR15. Alfa Precision products are renowned for their reliability and precision, notably through impressive results in competitions such as the King of One Mile.
Initially in stores (at the time of the project, our client had two points of sale), Alfa Precision’s exceptional products target a diverse clientele of enthusiasts and professionals. It was therefore logical for this historic brand to have an online presence, and a weapons sales website with PrestaShop was created.
When this client contacted our offshore web agency, the site already existed but hadn’t been finalized, and our client was desperate. We were able to take over their website and redesign it, updating the PrestaShop CMS to a recent version and developing a custom theme. We focused on ease of content management and opted for a simple, precise, and effective design, in line with the product range offered.
Our service
Synchronization of the site with the online stores was possible, thanks to the implementation of several tools. First, thanks to Merlin, from SITOLOG, a PrestaShop mass catalog management tool that allows you to easily and efficiently manage the import of supplier orders into the e-commerce CMS. And secondly, with KerAwen, the omnichannel checkout connected to PrestaShop, which allows you to sell your products online, just like in-store, with real-time synchronized inventory and advanced management, sales, and tracking tools.
Finally, for this project, modules dedicated to professional sales were implemented to restrict access to certain products for this type of customer, and to manage tax allocation based on country.
Our client, Alfa Precision, now has the ideal tool to manage its products and diversify its online weapons sales channels with PrestaShop.
Do you also have a long-standing store and want to develop it by giving it the visibility it deserves, efficiently, and logically aligns with your entrepreneurial spirit? Contact us to discuss a possible collaboration.
