The Project

We are delighted to present our Flutter mobile app project, created for our client Freecoffee. This project consists of a revolutionary mobile app that allows users to earn coffee beans by completing daily surveys, which can then be used on the dedicated PrestaShop e-commerce store.

Introducing Freecoffee

Freecoffee, an innovative coffee company, wanted to offer excellent coffee at the best price, but also offer coffee beans through a mobile app that engages its users in an interactive and rewarding way. The main objective was to build customer loyalty by offering them a unique and personalized experience, while collecting anonymous data through daily surveys.

Key App Features

The Freecoffee app offers several key features to ensure an optimal user experience:

  • Registration and Login: Users can easily register and log in via email or social media, with a secure connection to protect their data.
  • Daily Surveys: The app offers daily surveys on various topics related to coffee and other interests (news, sports, etc.), with an intuitive interface for quick and easy responses. Several types of surveys are available: swipe, battle, and NPS surveys.
  • Rewards: Completing surveys allows users to accumulate points (or coffee beans), which can be used in several ways: as a discount on the Freecoffee store, as a donation to an NGO, or by trying your luck in a random lottery to win more.
  • Badges and Challenges: Other levers have been implemented to earn even more beans and make using the app even more addictive. These include the ability to earn Badges with their associated rewards, as well as quick challenges that also earn coffee beans: additional surveys, 7 days of surveys in a row, sharing on social media, watching promotional videos, etc.
  • Activity Tracking: The app also includes tools to allow users to track points accumulated and rewards earned in detail, as well as a history of completed surveys and orders placed.
  • Personalization and Notifications: Users can customize their profile and receive daily reminders to participate in surveys, as well as notifications for new rewards and special offers.

Monetization and Advertising

To allow our client to earn compensation to cover the project costs, we added Admob banner ads on the main pages, and video ads with reward at the end of the survey, when choosing a reward. These ads come from multiple sources to maximize content diversity and offer more relevant content to users, and provide more varied compensation for our client. The Admob partners added through Admob mediation are: Applovin, InMobi, ironSource, Unity Ads, and Mintegral.

Tools and Technologies Used

The tools Google Firebase for sending notifications, Crashalytics for debugging, and Admob for calling various advertisements on the app were implemented. To carry out this project, we used Flutter, a cutting-edge technology enabling cross-platform mobile development, for Android and iOS compatibility. The application communicates with a custom API developed for this project with Laravel.

Results and Impact

Since the launch of the Freecoffee app, we have observed very positive, even exponential results, including an increase in user engagement, increased customer loyalty, valuable, anonymous, and relevant data collection for potential advertisers who would like to create their own surveys to poll the Freecoffee community. We have also observed increased sales thanks to the integration with the e-commerce site within the app.

Conclusion

The Freecoffee project is an excellent example of how a mobile app can engage users, offer attractive rewards, and integrate with an e-commerce platform for a complete user experience. We are proud to have collaborated with our client Freecoffee to create an innovative and engaging solution centered around a noble, eco-friendly product, and enabling us to immediately reward its users with various benefits that can help them improve their purchasing power on a daily basis.

If you too are interested in developing an Android and iOS mobile application with an innovative concept, contact-us!

We would be delighted to discuss this with you and provide a free quote.

 

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Gopadma Technologies Pvt Ltd

28, Thiyagaraja Street - 605001 Pondicherry - India

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