Gopadma TechnologiesGopadma TechnologiesThe Project
In a constantly evolving business environment, where performance and compliance are major challenges for retailers, KerAwen is positioning itself as a key player with its AFNOR-certified NF 525 cash register software. Specializing in omnichannel solutions for managing physical stores, KerAwen offers comprehensive tools: cash register, inventory management, supplier orders, inter-store transfers, and optimal compatibility with high-performance equipment such as EPTs (Electronic Payment Terminals) and POS (Point of Sale Terminals). To reflect this expertise and modernize its image, KerAwen called on Gopadma, our digital transformation agency, to completely redesign its website using WordPress.
Our service
A dual challenge: modernity and clarity of message
KerAwen’s previous website, while functional, no longer fully reflected the innovation and robustness of its solutions. The objective of this redesign was twofold: to offer a modern and intuitive design, while optimizing the message to better communicate KerAwen’s strengths to its target audience—retailers, franchises, and distribution networks. The goal was to highlight its NF 525 certification, a guarantee of compliance and security, as well as the omnichannel features that make KerAwen so strong.
A redesign focused on user experience and branding
A clean and professional design
KerAwen’s new WordPress site has been redesigned to offer a consistent and engaging visual experience. We opted for a clean design, highlighting the solution’s technical strengths through modern visuals, explanatory diagrams, and a simplified structure. Colors, typography, and spacing were carefully chosen to reinforce the image of a reliable, innovative, and professional brand.
An optimized and targeted message
The site’s content has been completely redesigned to highlight customer benefits:
- NF 525 certification: A key argument to reassure retailers about the solution’s legal compliance.
- Omnichannel: A clear presentation of features such as inventory management, supplier orders, inter-store transfers, and compatibility with EFT and POS terminals.
- Customer testimonials and case studies: Concrete feedback to illustrate KerAwen’s effectiveness in various sectors (stores, franchises, distribution networks).
Intuitive navigation
The site’s architecture has been redesigned to guide visitors to essential information in just a few clicks:
- Dedicated pages for each feature (checkout, inventory, orders, etc.).
- Strategic calls to action to encourage demonstrations or contact.
- An integrated blog to share customer experiences, news, tips, and best practices, thus strengthening KerAwen’s SEO and credibility.
A high-performance and scalable WordPress site
To ensure optimal performance, the site was developed using WordPress best practices:
- Technical optimization: Reduced loading time, mobile compatibility (responsive design), and enhanced security.
- Simplified management: An intuitive back office to allow the KerAwen team to easily update content (news, testimonials, features) thanks to Elementor.
- Useful integrations: Advanced contact forms, analytics tools (Google Analytics), and dedicated plugins to maximize visitor engagement (form integration ZOHO).
Want to modernize your website to better reflect your expertise?
Contact us to discuss your project and benefit from a tailor-made solution, combining design, performance, and digital strategy.
