Gopadma TechnologiesGopadma TechnologiesThe Project
Created in 2022 from an interior renovation company founded in 2017, La Boutique Cabourg has become a leading brand in Normandy, offering Cabourg residents and all residents of the Côte Fleurie region a selection of furnishings for decorating their homes.
In order to reach a new target audience and optimize their online presence, our client contacted us to transform their existing website, initially on Shopify, into a more efficient platform tailored to their specific needs. One of the main challenges was synchronizing data between the website and in-store checkouts, as well as optimizing accounting and logistics.
Our service
To meet these needs, we proposed a solution using the PrestaShop e-commerce CMS and the KerAwen omnichannel checkout module. This solution enables seamless synchronization of data between the website and in-store checkouts, while offering advanced features for inventory management, supplier orders, stock transfers between stores, and overall management. The KerAwen OCS module for sharing inventory between stores enables an end-to-end Click and Collect functionality, with a choice of pickup location so customers can choose their preferred delivery location, and the generation of transfers between stores when necessary to optimize internal logistics.
For the migration from Shopify to PrestaShop, we implemented one of our pre-developed themes, for a quick launch, with a simple and effective design, in line with our client’s budget. This custom theme not only aesthetically showcases the stores, but also facilitates navigation and online purchasing for customers. And the Shopify site’s SEO was maintained thanks to the creation of various redirects to the new PrestaShop pages.
In addition, we have implemented modules to facilitate site management by the administrator, such as the Elementor module for an easy and professional layout that our client can create themselves.
To build customer loyalty and encourage them to return, we have also integrated a loyalty program. This program offers exclusive benefits to regular customers, such as discounts, special offers, and loyalty points redeemable for gifts or rebates. This initiative aims to strengthen customer relationships and encourage repeat purchases.
Do you have multiple stores and want to optimize your logistics, your online presence, and sell efficiently with an omnichannel solution on PrestaShop?
Contact us to discuss your project.
