Gopadma TechnologiesGopadma TechnologiesThe Project
For over thirty years, Olivades has passionately perpetuated the art of fabric printing in Marseille, offering unique, handcrafted curtains, cushions, and decorative items. Faced with changing consumer expectations and the growing challenges of e-commerce, the company wanted to modernize its digital presence while preserving its artisanal heritage. To meet this challenge, Olivades entrusted us, as an agency specializing in tailor-made digital solutions. The objective was clear: to create a high-performance e-commerce site, connected to their online checkout and synchronized with SAGE, their online accounting software. All this while ensuring a seamless transition to avoid any loss of SEO.
Our service
The redesign project focused on three main areas. First, it was necessary to migrate to a robust platform adapted to the specific needs of a retailer. The natural choice was PrestaShop, an open-source solution recognized for its flexibility and scalability. The ability to synchronize data between PrestaShop and SAGE was crucial for our client and their accounting management. Next, it was essential to integrate a high-performance cash register system to optimize order and payment management, both online and in-store. The KerAwen module was selected by our client for its ability to synchronize sales and inventory in real time, thus providing unified and simplified management. Finally, particular attention was paid to preserving SEO. To achieve this, all of the content from the old site—pages, articles, and metadata—was carefully recovered and optimized to avoid any disruption to Olivades’ search engine visibility.
The result is an e-commerce site that is both elegant and functional, designed to showcase Olivades’ unique universe. The clean and intuitive design allows visitors to easily discover the artisanal products, thanks to detailed product descriptions, high-resolution photos, and customization options. The purchasing process has been redesigned to be more seamless, with secure payment options and delivery management tailored to custom products. The site is also fully responsive, offering a seamless experience across all devices—mobile, tablet, and desktop—while complying with accessibility standards. Thanks to the integration of the KerAwen module, Olivades benefits from a connected cash register, synchronized in real time with the e-commerce site and the physical point of sale. This allows for simplified management of inventory, orders, and invoices, while seamlessly integrating with existing accounting and logistics tools, such as SAGE in our client’s case.
The migration also provided an opportunity to strengthen the site’s SEO. 301 redirects were implemented to avoid 404 errors and preserve page authority, thus ensuring lasting visibility on search engines. For Olivades, this redesign represents much more than a simple technical update: it’s a true digital transformation, allowing the company to continue to shine online while remaining true to its artisanal values.
Today, Olivades has a digital tool that matches its expertise, combining aesthetics, performance, and ease of management. This collaboration with Gopadma doesn’t stop there: new projects are already underway, such as the addition of modules to enable the sale of products by the linear meter, the purchase of custom curtain configurations, and the development of international visibility. For Olivades, this redesign marks the beginning of a new adventure, where tradition and innovation meet to offer an ever more exceptional customer experience.
If you too are looking to transform your digital presence, don’t hesitate to contact us to discuss your needs and develop tailor-made solutions together.
